Project 360 Vision

Social Media Use in 2021

4 Lug 2023 - AI

Launched by the Chinese technology company Sina Corporation in 2009, Sina Weibo or simply Weibo is, you guessed it, a microblogging platform that compares to Twitter and Instagram. To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook — and measuring your results. Your organic presence will help you build valuable relationships with your audience, while your paid ads allow you to discover new prospects and nudge current leads towards conversion. By driving this traffic to your site, you can capture these leads, by using tactics like email sign-ups and gated content, to nurture them into sales for your business. As the group admin, your business has the right to set rules about things like self-promotion.

This is a culture-oriented Chinese social media site with a focus on movies, music, and books. It also has the option to create groups to discuss specific topics. The average audience on Douban is more educated and culture-oriented than any other social media site in the country. EToro is a social trading platform that allows users to follow leading traders in the community and connect with other traders. Users can also earn some extra income by having other traders copy their trading strategies and portfolios. Italki makes language-learning easier by connecting users with native language teachers through video chat. isn’t all just fun and games with your friends, celebrities you admire, and brands you follow. There are lots of common problems that most major social media platforms haven’t totally solved, despite their effort to do so. The easiest way to understand the difference between social media and social networking is by thinking about the terms media and networking separately. Media refers to the information you’re actually sharing — whether it’s a link to an article, a video, an animated GIF, a PDF document, a simple status update or anything else. As mentioned earlier, a lot of people use the terms social media and social networking interchangeably as if they mean the exact same thing. Some people use social media for professional networking and finding career opportunities.

social media

Whenever we’re in a social situation and feel anxious, awkward, or lonely, we turn to our phones and log on to Of course, interacting with social media only denies you the face-to-face interaction that can help to ease anxiety. Since it’s a relatively new technology, there’s little research to establish the long-term consequences, good or bad, of social media use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.

However, chances are that the information provided on the profile is false, eventually leading to a toxic relationship or even divorce. The vulnerability of social media has also thrown light on how easy it is to gather a person’s data. Privacy settings must be constantly updated and profile locked to avoid such situations.

On MyAnimeList, you can create, well, a personalized list of all the anime you’ve watched or all the manga you’ve read. It has a community (forums) where you can get updates and discuss your favorite anime or manga. You can also get industry insights as the network also shares anime- and manga-related news. This global database has users from over 200 countries and has more than 500,000 users daily. Polywork is a social network that’s dedicated to bringing professionals across various disciplines together. It lets you create your own personal web page (for free!) and talk about anything concerning your personal and professional life, giving you a space to carve your identity online.

  • Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors, and even complete strangers.
  • However, social media gives it a different hue when anyone puts them into a text, thus masking the real meaning.
  • These include a desire to reveal valuable and entertaining content to others; to define themselves; to grow and nourish relationships and to get the word out about brands and causes they like or support.
  • Whereas only five percent of adults in the United States reported using a social media platform in 2005, that number is now around 70 percent.

Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands. Previously known as myYearbook, this social media site helps users discover new people to connect with.

Plus, learn how to create engaging content to keep your followers interested. It also helps you increase brand awareness by directing traffic straight to your site. You can do this by including links to your website and other offers in your profile, bio, and posts. 85% of Pinners ugc say Pinterest is where they go to start a new project. In addition, 80% of weekly Pinners say they’ve discovered a new brand or product on the platform. So, not only is it a great discovery tool but it’s also a way for brands to build their narrative through visual stories.

On Behance, creative professionals from various disciplines can create and curate their portfolio. Other Behance members can follow your profile, as well as the profiles of other Behance users. The great thing about Behance, aside from the free participation, is you can create practically an unlimited number of projects—there’s no limit to how many images or media you can upload. Twitch is a live-streaming platform, mostly used by gamers to stream their game play or watch other gamers. Users can interact with live streams from other gamers and comment on them or upload videos to Twitch for their audience.

Vero is a social media site where users can share their favourite things with the community. The platform markets itself as a social network that cares about building real connections between users and doesn’t use data mining and algorithms. YouTube is the largest video-sharing social media site in the world. It lets users upload videos on the platform, view videos from other users, and interact with them. YouTube users spend an average of 23.2 hours per month on the Android app watching videos on the platform. In this post, you’ll discover 120 social media sites that you can include in your social media marketing strategy for 2023.

And it’s not just in the U.S. (though 84% of Americans use at least one social media network). China now has more than 1 billion social media users, despite still having roughly 415 million citizens without internet access. From news (and disinformation) to lifestyle tips, decision-making to product research, social media users can gather all the information they need, without ever leaving their platform of choice. Social media is everywhere, but not all platforms work for every business. Find out which of these top 10 social media platforms will work best for your audience. The aggregate numbers mask a great deal of heterogeneity across platforms.